Clicking through overload: When choice overload can actually increase choice
نویسندگان
چکیده
منابع مشابه
Choice Overload and Simplicity Seeking
In settings such as investing for retirement or choosing a drug plan, individuals face a staggering number of options. In this paper, we analyze how an abundance of options influences which alternative is selected. We present both laboratory experiments and field data that confirm our theoretical prediction: larger choice sets induce a stronger preference for simple, easy-to-understand options....
متن کاملDesigning a sequential choice architecture to reduce choice overload
Previous studies have demonstrated that a multitude of options can lead to choice overload, reducing decision quality. Through controlled experiments, we examine sequential choice architectures that enable the choice set to remain large while potentially reducing the effect of choice overload. A specific tournament-style architecture achieves this goal. An alternate architecture in which subjec...
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Previous studies have demonstrated that a multitude of options can lead to choice overload, reducing decision quality. Through controlled experiments, we examine sequential choice architectures that enable the choice set to remain large while potentially reducing the effect of choice overload. A specific tournament-style architecture achieves this goal. An alternate architecture in which subjec...
متن کاملChoice overload: A conceptual review and meta-analysis
Despite the voluminous evidence in support of the paradoxical finding that providing individuals with more options can be detrimental to choice, the question of whether and when large assortments impede choice remains open. Even though extant research has identified a variety of antecedents and consequences of choice overload, the findings of the individual studies fail to come together into a ...
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We investigate the problem of choice overload – the difficulty of making a decision when faced with many options – when displaying related-article recommendations in digital libraries. So far, research regarding to how many items should be displayed has mostly been done in the fields of media recommendations and search engines. We analyze the number of recommendations in current digital librari...
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ژورنال
عنوان ژورنال: Journal of Direct, Data and Digital Marketing Practice
سال: 2014
ISSN: 1746-0166,1746-0174
DOI: 10.1057/dddmp.2014.37